Can We SKAN Ahead Real Quick?; Google Has It Out For Agencies

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. SKAN 4 On The Floor Apple’s AppTrackingTransparency framework broke mobile attribution and optimization. SKAdNetwork (SKAN) was supposed to be a viable measurement alternative, but has fallen short despite several updates, writes Eric Seufert at Mobile Dev Memo. Now it looks like the latest […]

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