November 2, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Roku Shifts Its Approach and Opens Up Data to the Programmatic Ecosystem

Roku today is letting partners across the programmatic ecosystem buy using Roku Exchange, a suite of data and targeting solutions that buyers previously only had access to if they bought Roku inventory directly. The move, which also includes new tech capabilities, signals a more open approach from the streamer, which has been more focused on…
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