One year ago, the Association of National Advertisers released the first part of its Programmatic Media Supply Chain Transparency Study. But it really should have been named The Lack of Programmatic Media Supply Chain Transparency Study. Because that report, and the follow-up study published in December, uncovered an appalling amount of programmatic waste, including $ 22 […]
The post The ANA Says Advertisers Are Spending Way Less On MFA – But Programmatic Ain’t Fully Transparent Yet appeared first on AdExchanger.
More Stories
IPG Has A New Sustainable Ad Marketplace That It Says Doesn’t Sacrifice Performance
Get ready to roll with comedy at Day in Loo Number 2
Nielsen Spinoff Claritas Hires Jefferies to Pursue a Sale