Covering retail media entails a great deal of déjà vu. For instance, The Trade Desk announced today an integration with the CVS ad tech business, called the CVS Media Exchange (CMX). It will beta test a self-serve DSP for targeting and attributing programmatic campaigns using the pharmacy chain’s first-party data and loyalty program. In a […]
The post The Trade Desk Adds CVS Retail Data And Relishes The Small Wins In Retail Media appeared first on AdExchanger.
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