Criteo has some good news and some bad news about the Chrome Privacy Sandbox based on its most recent tests. Bad news first: If Google were to shut off third-party cookies today and implement the current version of the Privacy Sandbox, publishers would see their ad revenue on Chrome tank by around 60% on average. […]
The post Criteo: The Privacy Sandbox Is NOT Ready Yet, But Could Be If Google Makes Certain Changes Soon appeared first on AdExchanger.
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