Upfront negotiations might take longer than normal this year. Plus, Meta is already in hot water with the EU’s new digital regulations.
The post TV Buyers And Sellers Are Still Haggling Over CPMs; Meta Is (Back) On The Hot Seat appeared first on AdExchanger.
More Stories
Taboola and Otago Daily Times sign record renewal in ANZ
The Post celebrates two years with free access and special subscription offer
ThinkTV campaign tackles The TV Advertising Paradox head-on