Roku and the electric racing circuit Formula E have a relationship powered by potential, and it’s accelerating rapidly. In June 2023, Roku announced its first live sports rights deal and joined Formula E as its streaming partner. Already coupled with CBS for linear broadcasts, Formula E sought a place where fans could find not only…
Adweek Feed
In a world where nearly everyone is always online, there is no offline.
More Stories
Rupert Price joins DDB Sydney as chief strategy officer
Aotearoa’s media stars shine at Beacon Awards 2024
NZME takes home gold at Beacon Awards