November 5, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

How Roku and Formula E Set the Pace for Sports Streaming

Roku and the electric racing circuit Formula E have a relationship powered by potential, and it’s accelerating rapidly. In June 2023, Roku announced its first live sports rights deal and joined Formula E as its streaming partner. Already coupled with CBS for linear broadcasts, Formula E sought a place where fans could find not only…
Adweek Feed