Roku and the electric racing circuit Formula E have a relationship powered by potential, and it’s accelerating rapidly. In June 2023, Roku announced its first live sports rights deal and joined Formula E as its streaming partner. Already coupled with CBS for linear broadcasts, Formula E sought a place where fans could find not only…
Adweek Feed
In a world where nearly everyone is always online, there is no offline.
More Stories
Marketing Morsels: Hidden Valley Ranch, La-Z-Boy, Topps & More
Flashback: Jane Pauley and Deborah Norville Revisit Today’s 1989 Succession Drama
Ally Financial Revives ‘Banksgiving’ With A TikTok Twist