December 25, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Brands Can Now Buy Display Ads in Sam’s Club Scan & Go App Feature

The Sam’s Club retail media network, known as Member Access Platform (MAP), has started selling display ads in the Scan & Go feature of its mobile app, letting advertisers target shoppers at the point of purchase. Scan & Go is a feature in the Sam’s Club app that lets shoppers scan items and pay for…
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