When Google announced its plan to remove cookies from Chrome, whispers of an apocalypse echoed across the ad industry. Many feared this change would disrupt the $ 120 billion in ad spending that currently relies on cookies. Words like “demise” and “unprecedented” appeared in headlines. And then Google surprised us with its latest announcement: Cookies are […]
The post How The Aftermath Of Apple’s ATT Prepares Us For User Choice In Chrome appeared first on AdExchanger.
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