Google’s announcement on Monday that, on second (or third) thought, it won’t kill third-party cookies in Chrome after all has left the industry grappling with a slate of unanswered questions. Google now says it will introduce new browser-level controls so users can opt in to cookie tracking – or not. But nobody, not even inside […]
The post The Google Chrome Cookie Pivot Has The Industry Wary Of Another ATT-Esque Upheaval appeared first on AdExchanger.
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