The two biggest supply-side platforms (SSPs), Magnite and PubMatic, have started charging publishers additional fees for bespoke programs that connect them more directly to the right buyers, rather than relying solely on algorithms to do the job. Magnite is charging higher fees for publishers to participate in auction packages, curator deals and supply path optimization…
Adweek Feed
In a world where nearly everyone is always online, there is no offline.
More Stories
VML Wins Account for EV Charging Network Ionna, Which Aims to Challenge Tesla’s Dominance
Chemistry’s Keep the Flow gets Webby spotlight
Scott Simmons Leaves WAPT for State’s Emergency Management Agency