November 23, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Google Gives Buyers More Transparency and Controls for Performance Max

Google is giving advertisers a little more control over where their Performance Max ads appear. The tech giant rolled out a series of updates on July 30 to ensure greater brand safety and more transparency into ad buys bought using Performance Max, Google’s big AI-driven buying tool that is both popular and at times controversial…
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