November 23, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Dotdash Meredith Boosts Programmatic Ad Revenue Thanks To Contextual Tech

IAC-owned Dotdash Meredith (DDM) saw double-digital growth in its digital business last quarter. Q2 digital revenue was up 12% year-over-year to $ 238 million, and digital ad revenue was up 16% YOY, as per IAC’s earnings call on Wednesday. Ad revenue was helped along by 9% growth in unique visitors to the top sites in DDM’s […]

The post Dotdash Meredith Boosts Programmatic Ad Revenue Thanks To Contextual Tech appeared first on AdExchanger.

AdExchanger