November 2, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Ad Net Zero Will Take Over GARM’s Sustainable Media Work

Ad Net Zero, a global initiative to curb the advertising industry’s climate impact, will take over sole ownership of an ongoing effort to standardize media decarbonization. The Global Media Sustainability Framework was previously a joint effort between ANZ and the World Federation of Advertisers’ Global Alliance for Responsible Media (or GARM), a nonprofit that was…
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