The broadcaster-backed joint industry committee (JIC) certified iSpot as a national currency. The JIC already certified Nielsen’s other competitors – VideoAmp and iSpot – in April.
The post ISpot Gains National Currency Certification, Which Could Boost Its Place In The Measurement Race appeared first on AdExchanger.
More Stories
Hidden Gems: The 13 Best Ads of 2024 That You Haven’t Seen
Amazon, Boobs, and Gen AI: The 10 ADWEEK Stories Readers Loved Most
The Biggest TV News Departures and Shake-Ups of 2024