It can feel like a big win when a favorite regional or startup brand gets picked up by a national chain like Walmart or Target. But it’s important to point out that the retailer isn’t making a bet on that brand. The brand is placing a bet that it’ll be able to hack it on […]
The post DTC Brands Are Learning The Hard Way That Winning In Retail Can Be A Losing Bet appeared first on AdExchanger.
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