It can feel like a big win when a favorite regional or startup brand gets picked up by a national chain like Walmart or Target. But it’s important to point out that the retailer isn’t making a bet on that brand. The brand is placing a bet that it’ll be able to hack it on […]
The post DTC Brands Are Learning The Hard Way That Winning In Retail Can Be A Losing Bet appeared first on AdExchanger.
More Stories
Bill Martin to Retire from KTVU in Oakland
Creators Break Down the Problems That Instagram Needs To Solve in Its Big Bet on Influencers
Poppi Will Advertise During Super Bowl 59