November 2, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Netflix Looks to Scale Ad Tier, Automatically Enrolls Basic Plan Users Into Ads Plan

When Netflix debuted its ad-supported tier in 2022, users were not automatically enrolled in the plan. Now, around two years later, the streamer is making some changes. In July, Netflix announced it was eliminating its cheapest ad-free tier, the Basic plan, in the United States and France–and some Netflix subscribers shared on Reddit and X…
Adweek Feed