December 25, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Colgate-Palmolive’s First-Party Data Strategy Is A Study In Quality Over Quantity

When Brigitte King heard about Google’s third third-party cookie deprecation delay in April, she thought, “Oh no, here we go again.” As the chief digital officer of Colgate-Palmolive, a big part of King’s job has been to evangelize the need for cookieless prep, which is hard to do without the urgency of a deadline. And […]

The post Colgate-Palmolive’s First-Party Data Strategy Is A Study In Quality Over Quantity appeared first on AdExchanger.

AdExchanger