Ever since Nielsen was dinged for undercounting TV viewers during the pandemic, its competitors have been fighting to convince buyers and sellers alike to adopt them as alternatives. And yet, some industry insiders argue that alt currencies weren’t ever meant to supplant Nielsen.
The post Will Alternative TV Currencies Ever Be More Than A Nielsen Add-On? appeared first on AdExchanger.
More Stories
Around the World: Musk threatens industry, A Face for Radio campaign, Adidas and Nike change tact
Ann Bair to Succeed Ramon Jones as CMO of Nationwide
Unbound and HubSpot officially partner up