November 2, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Google Sought to Pay Agencies Hundreds of Millions to Sway Media Buys

Google planned to spend hundreds of millions of dollars incentivizing agencies to purchase certain types of its media, according to new documents filed last week in the Department of Justice’s upcoming antitrust trial against Google. The documents reveal the inner workings of Google’s incentive programs with agencies and advertisers. The program gave agencies discounts, special…
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