December 25, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Amazon Wraps Its First Upfront; DV360 Earns Less Than The Trade Desk

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Amazon Leads On Upfronts Amazon has officially wrapped its first-ever TV upfront. Amazon didn’t disclose a total amount of ad commitments. (We’re sensing a trend.) But buyers say they allocated a good chunk of change to Amazon in their upfront negotiations this year, […]

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