How This Analytics Startup – A Spinoff Of GumGum – Tackles Sports Sponsorship Measurement

Measuring TV commercials is complicated enough – let alone measuring the impact of sports sponsorships. Relo Metrics is one of a handful of companies capitalizing on this niche measurement gap. It specifically measures sports sponsorships on TV and in digital channels, including brand and logo placements visible during a televised sports game. Relo Metrics first launched […]

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