November 23, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

OpenX CEO John Gentry On Why SSPs Don’t Deserve The Flack They Catch

OpenX would like people to stop thinking about supply-side platforms as “dumb pipes,” thank you very much. There may have been some truth to that notion five or six years ago, but SSPs – the larger ones, at least – have since been evolving to meet the changing needs of the digital advertising industry, said OpenX […]

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