OpenX would like people to stop thinking about supply-side platforms as “dumb pipes,” thank you very much. There may have been some truth to that notion five or six years ago, but SSPs – the larger ones, at least – have since been evolving to meet the changing needs of the digital advertising industry, said OpenX […]
The post OpenX CEO John Gentry On Why SSPs Don’t Deserve The Flack They Catch appeared first on AdExchanger.
More Stories
Marketing Morsels: Hidden Valley Ranch, La-Z-Boy, Topps & More
Flashback: Jane Pauley and Deborah Norville Revisit Today’s 1989 Succession Drama
Ally Financial Revives ‘Banksgiving’ With A TikTok Twist