OpenX would like people to stop thinking about supply-side platforms as “dumb pipes,” thank you very much. There may have been some truth to that notion five or six years ago, but SSPs – the larger ones, at least – have since been evolving to meet the changing needs of the digital advertising industry, said OpenX […]
The post OpenX CEO John Gentry On Why SSPs Don’t Deserve The Flack They Catch appeared first on AdExchanger.
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