December 25, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

How Clean Room Tech Helps Advertisers, Publishers And Agencies Cut Media Waste

The push for better data privacy protections in digital advertising is changing how publishers, advertisers, agencies and tech vendors collaborate on campaigns. Case in point: Canada-based news outlet The Globe and Mail has transformed how it runs its always-on direct ad campaigns with Canadian transit company VIA Rail. With input from VIA Rail’s agency, Omnicom […]

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