Harnessing first-party data remains a priority for marketers despite Google pulling back on its plans to deprecate third-party cookies, and Zeta Global’s acquisition of LiveIntent marks the latest example. Zeta Global is an artificial intelligence-powered marketing cloud platform that uses its AI technology and first-party data to help brands analyze customers’ pre-purchase actions and behavior…
Adweek Feed
In a world where nearly everyone is always online, there is no offline.
More Stories
Bastion Shine strengthens leadership with new creative and client-focused roles
Democrats Outspent Republicans on Presidential Ads by Over $300 Million Since Harris Entered
Changes in Sling & Stone leadership as founder steps down