November 23, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

First-Party Data Deal: Zeta Global to Acquire LiveIntent for $250M

Harnessing first-party data remains a priority for marketers despite Google pulling back on its plans to deprecate third-party cookies, and Zeta Global’s acquisition of LiveIntent marks the latest example. Zeta Global is an artificial intelligence-powered marketing cloud platform that uses its AI technology and first-party data to help brands analyze customers’ pre-purchase actions and behavior…
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