The measurement market is going to get a bit more crowded. Ad fraud detection and verification company HUMAN announced Wednesday it raised more than $ 50 million in a growth funding round. It will use the infusion of cash to evolve its ad fraud detection platform into a full-fledged measurement solution, with an emphasis on closed-loop […]
The post HUMAN Raises $ 50 Million To Build A Deterministic ID For Attribution appeared first on AdExchanger.
More Stories
Marketing Morsels: Hidden Valley Ranch, La-Z-Boy, Topps & More
Flashback: Jane Pauley and Deborah Norville Revisit Today’s 1989 Succession Drama
Ally Financial Revives ‘Banksgiving’ With A TikTok Twist