November 23, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Lockr Is Taking On Data Partner Contract Liability So Publishers Don’t Have To

Publishers need multiple integrations to take advantage of any first-party data they collect: alternative identity providers, curation platforms, clean rooms, CDPs, DMPs, exchanges, measurement tools and others. It’s time-consuming, and publishers have limited engineering resources, which makes it hard to know which partners to focus on. But that’s not even the biggest roadblock, said Keith […]

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