CTV advertising sucks. Not the ads themselves. It’s the experience of being advertised to that sucks. Although I was boosted and masked throughout recent travel, I somehow picked up the newest virulent strain of Covid-19. The downtime led to a two-day binge-watch of a top-rated streaming show. Did I love the series? Yes! Did I […]
The post CTV Ad Targeting Sucks Because We Let It appeared first on AdExchanger.
More Stories
Disney Adds to Revamped Marketing Org, Jennifer Creegan to Lead Martech
Together launches Discovery practice
How Halo Collar Uses Data And Incrementality To Raise Both Awareness And Sales