CTV advertising sucks. Not the ads themselves. It’s the experience of being advertised to that sucks. Although I was boosted and masked throughout recent travel, I somehow picked up the newest virulent strain of Covid-19. The downtime led to a two-day binge-watch of a top-rated streaming show. Did I love the series? Yes! Did I […]
The post CTV Ad Targeting Sucks Because We Let It appeared first on AdExchanger.
More Stories
Large Language Models Are Overkill For Some Marketing Tasks. Enter The Small Language Model
Uber Eats and Special US win Cannes Media Grand Prix
Media leader launches fractional offering for SMEs