June 12, 2026

Programmatic

In a world where nearly everyone is always online, there is no offline.

Here’s How NBCUniversal Is Integrating Brand Sponsors for SNL50

Saturday Night Live is in its 50th season, and the long-standing series has made it a ripe opportunity for brands. The company has already announced that Allstate, T-Mobile, Volkswagen of America, L’Oreal Groupe’s Maybelline NY and CeraVe, and Capital One would be sponsors for the 50th season of SNL. And on Tuesday during a panel…
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