Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Gamesmanship Frameplay, an in-game advertising company, is joining direct competitors to cultivate a critical mass of scale for programmatic gameplay ads. The Frameplay Exchange now includes impressions from two other in-gaming ad exchanges, Adverty and AdInMo, which Frameplay CEO Sandy Shanman says represents […]
The post The In-Game Scale Barrier; The Web’s Right Time, Right Place appeared first on AdExchanger.
More Stories
5 Takeaways for the Last Weekend of Political Ads
Resume Rewind: How C2 Montréal CEO Anick Beaulieu Got Hooked on Global Commerce
Ecotricity and Colenso work towards a cleaner greener Aotearoa