Advertisers want more transparency into and control over open marketplace quality. But curation is not the answer. Solutions that fundamentally address the issues curation attempts to solve already exist. The IAB Tech Lab has rolled out Seller Defined Audiences and the Data Transparency Standard. Countless data providers have emerged to address transparency and control for […]
The post Curation Doesn’t Really Work For Publishers. Here’s How To Fix It appeared first on AdExchanger.
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