Even clean rooms have to play in Google’s Privacy Sandbox. Optable, which operates a data management platform (DMP) and a...
Year: 2024
AUCKLAND, Today: Out of Home maintained its growth trajectory, with the Out of Home Media Association Aotearoa announcing that their...
In May 2022, media company Recurrent Ventures announced that it had raised $ 300 million from private equity firm Blackstone...
Netflix is licensing yet more content from the coffers of cable TV, while G/O Media is selling its portfolio for...
AUCKLAND, Today: The Interactive Advertising Bureau New Zealand (IAB New Zealand) has officially appointed Angelina Farry as the new CEO....
This year, third-party cookies are set to disappear, and with them, several other mainstays of digital advertising like measurement, spurring...
It takes a publisher around six weeks on average to test and deploy a new identity solution, not to mention...
Advertising planning and measuring tool Calibre has integrated with MediaWorks and JCDecaux, significantly expanding its capabilities in the Out-of-Home (OOH)...
Publicis Groupe has revealed its latest evolution centered around artificial intelligence-powered services while reporting that it continues to outperform its...
Each time the calendar turns over, the ad industry dusts off its arguments for what could finally make this year...