AT&T had no shortage of sports sponsorships it could’ve used to debut its new consumer guarantee, but the College Football Playoff offered the strongest kickoff its marketers could ask for. On January 9, during Notre Dame’s win over Penn State in the CFP semifinal at the Orange Bowl, the company used its sports marketing strategy…
Adweek Feed
In a world where nearly everyone is always online, there is no offline.
More Stories
TikTok Brand Darlings Chart Their Next Steps
How TikTok Changed Advertising Forever
TikTok Will Pause Ads on Jan. 19, But Data Will Remain Accessible