February 25, 2025

Programmatic

In a world where nearly everyone is always online, there is no offline.

Fashion Brands Are Now Partnering With Media Titans to Spur Significant Sales Boost

When the Swedish apparel retailer signed up Karl Lagerfeld to design a limited-time collection in 2004, it raised hackles in haute couture circles. But after the entire Karl Lagerfeld x H&M collection sold out in a few hours, H&M never looked back. For the ensuing 20 years, it signed deals with a who’s who of…
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