March 6, 2025

Programmatic

In a world where nearly everyone is always online, there is no offline.

New Research Reveals 3 Insights Shaping CTV Media Buys

Though CTV is gaining recognition for driving brand growth and sales, many marketers still see it as an incremental performance marketing tool, according to a new report from Samsung Ads. In the report, titled “Ahead of the Curve: Leveraging CTV to Achieve Reach & Deliver Performance,” Samsung Ads spoke with brand and agency experts to…
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