Stuff Group dominates with NZ’s biggest audience with the latest Nielsen figures

AUCKLAND, Today: Stuff Group remains the country’s largest digital and print media player, reaching 3.4 million Kiwis each month¹.

The latest survey, covering the final quarter of 2024, reflects a period packed with major news events, including the US election, Hīkoi Mō Te Tiriti, and Team New Zealand’s America’s Cup victory.

Digital subscriptions for The Post, The Press, and Waikato Times have surged—up 13% from the previous quarter and doubling year on year².

More than 70% of The Post’s digital audience now comes from outside Wellington, reinforcing its position as a key national news source³.

Stuff Masthead Publishing Managing Director Joanna Norris says Kiwis turn to Stuff.co.nz and Stuff Group’s mastheads for trusted journalism and uniquely New Zealand stories.

“The Post has been part of the fabric of the nation since it was first published 160 years ago, and the strong growth in thepost.co.nz and our digital subscription offering mean the masthead can deliver its sharp political, business and economic news and analysis to more New Zealanders more effectively than ever before.”

“We complement our number one digital and print reach with data, collaboration and creativity to connect Kiwi brands with New Zealanders at scale and open up new opportunities for them to support great local journalism.” – Jaana Collins

“We reach 2.3 million Kiwis each month across our print portfolio of daily and community mastheads and premium magazines. The stability in our print readership is a great sign, showing New Zealanders continue to value, support and enjoy the strong local journalism and content we produce from across the country each day”⁴.

Stuff Commercial Director Brand Connections Jaana Collins says the results highlight Stuff Group’s unmatched reach and influence across Aotearoa.

“We complement our number one digital and print reach with data, collaboration and creativity to connect Kiwi brands with New Zealanders at scale and open up new opportunities for them to support great local journalism.

We’ve already delivered some fantastic results for our commercial partners this year, such as expanding our strategic partnership with Chemist Warehouse to take the Stuff-produced The House Of Wellness magazine to the airwaves with its own radio show on the country’s number one music station, The Breeze.”

1. Source: Nielsen CMI Q1 24 – Q4 24 fused with Jan 25 online
2. Source: StuffGroup
3. Source: Nielsen Online Ratings Feb 24 – Jan 25 Base AP 15+
4. Source: Nielsen CMI Q1 24 – Q4 24. Total Stuffprint readership includes our daily & community newspapers, newspaper inserted magazines and premium magazine titles