With over $ 200 billion in programmatic spending on the table next year, maximizing yield is the name of the...
Month: July 2025
Google is testing a tool that uses machine learning to estimate whether a user is underage—and can proactively block sensitive...
With the pace of online culture and digital media, an advertiser might use a new meme at the beginning of...
Sydney Sweeney was tapped to secure the male gaze, but how does that sell denim to women? Adweek Feed
Now that upfront negotiations are almost over, the industry appears to have settled back into its default position of being...
A guy on a motorcycle scooted by and grabbed her phone just before she went live Adweek Feed
DSPs are building tools to bypass SSPs and SSPs are trying to cut out the buy side. It’s a dramatic...
The paint company increased its budget 15% year-over-year. Adweek Feed
O’Neil has been the vp and general sales manager for WITI in Milwaukee since June 2024. Adweek Feed
AUCKLAND, Today: NZME and Publicis Groupe NZ got the media and creative crowd together for Connected Talks at the iHeartRadio...