New Zealand advertisers now have a practical toolkit for carbon-efficient campaigns – without compromising budget or performance – thanks to Ad Net Zero Aotearoa’s new report.
“An Advertiser’s Guide to Carbon Efficiency” outlines ten practical, low-barrier initiatives that enable brands and agencies to decarbonise their advertising, with the potential to also deliver cost savings, improved campaign results, stronger supplier partnerships and engaged customers.
“Too often, sustainability is treated as a trade-off,” says Lindsay Mouat, CEO of the Association of New Zealand Advertisers. “This guide demonstrates that brands who optimise their advertising can not only cut emissions – but reduce costs and improve performance.”
A wake-up call
The guide also explains that advertisers often overlook emissions from their campaigns. Many brands with high media investments are shocked to discover how significant those emissions are once they measure them.
“This report is a wake-up call for agencies, advertisers and production partners,” says Simon Lendrum, Commercial Communications Council‘s CEO. “We’ve made great progress on sustainable products and services – now it’s time to deliver on sustainable marketing. These ten actions should become the industry standard.”
Time for a change
In addition, the initiatives are actionable practices, supported by tools, templates and real-world case studies from brands like One NZ.
“This report is about accelerating change by making it easy,” says Jennifer Gunn, head of sustainability for Comms Council and Ad Net Zero. “A marketing team could read the guide over morning coffee and take meaningful action by lunch. Start by piloting just one initiative.”
Ad Net Zero Aotearoa is calling on advertisers, creatives, media planners and producers to lead this shift by downloading the guide and embedding them as best practice across their campaigns.
Download the full guide and learn more at adnetzero.co.nz
The post Ad Net Zero Aotearoa helps advertisers cut carbon and boost campaign efficiency appeared first on stoppress.co.nz.
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