Can Publishers Trust The Trade Desk’s New Wrapper?

No TIDs? No problem. Well, according to The Trade Desk, at least. In August, Prebid.org made the controversial decision to nix universal Transaction IDs – which advertisers use to track ad transactions across multiple SSPs – in favor of providing unique TIDs for each seller. The rationale for Prebid’s change was that buyers could use TIDs […]

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