Mobile apps are now at the center of the consumer relationship. They’re where customers browse, buy, stream, check balances and redeem loyalty rewards. However, app measurement remains one of the weakest links in modern marketing. For years, most attribution models have stopped at the install. A campaign drives a download, a metric gets logged, and […]
The post App Installs Aren’t Enough: Why Marketers Need Life Cycle Measurement In The AI Era appeared first on AdExchanger.
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