Simon Property Group, the largest shopping mall operator in the world, is taking its biggest step yet into the world of data-driven advertising. On Thursday, the company launched Simon Media Network, its version of a retail media network. Simon isn’t a total newcomer to advertising, said CRO Jared Blechman, who joined the company this year […]
The post The Largest Shopping Mall Operator Has Its Own Retail Media Network appeared first on AdExchanger.
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