Simon Property Group, the largest shopping mall operator in the world, is taking its biggest step yet into the world of data-driven advertising. On Thursday, the company launched Simon Media Network, its version of a retail media network. Simon isn’t a total newcomer to advertising, said CRO Jared Blechman, who joined the company this year […]
The post The Largest Shopping Mall Operator Has Its Own Retail Media Network appeared first on AdExchanger.
More Stories
DoorDash and Live Nation ANZ announce three year partnership
Nielsen survey show magazine audiences on the rise
Google Dodged a Breakup, but Experts Say Alternatives Are Misdirected