Measurement is a major selling point for local TV advertisers as the economy starts to (sort of) reopen. Scale, however, has historically been a problem, and there hasn’t been enough data for broadcasters such as TEGNA to properly track user journeys to completion. On Wednesday, Alphonso, TEGNA’s long-time attribution and TV data partner, added TV… Continue reading »
The post TEGNA And Alphonso Court Advertisers With The Promise Of Local TV Measurement appeared first on AdExchanger.
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