Transaction data is a rising signal for digital advertising, and not only when it comes to Amazon, ecommerce and loyalty card data (i.e., Nielsen Catalina). Many banks now use information about their customers’ purchases to deliver ads, thanks in large part to ad tech firm Cardlytics. Odds are you’ve seen Cardlytics’ ads. The 12-year-old company… Continue reading »
The post Banking On Data, With Cardlytics CEO Lynne Laube appeared first on AdExchanger.
More Stories
The Year in Weather: The Weather Channel and Fox Weather Enjoyed Significant Viewership Spikes
‘Don’t take things too seriously”: Cassidy Meredith looks back on 2024
ADWEEK Reporters Share Their Favorite Stories of 2024