Microsoft hasn’t had a rosy history in advertising. The tech giant’s ad business dates back to its failed aQuantive acquisition in 2007, which it wrote down by $ 6.2 billion in 2012 after failing to monetize display advertising. Microsoft then outsourced its display business to AOL in 2015. Today, Microsoft holds roughly 1.4% of the… Continue reading »
The post Why Microsoft’s Potential TikTok Acquisition Probably Isn’t About Advertising appeared first on AdExchanger.
More Stories
How to Update Your Consumer Archetypes for Gender Inclusivity
GumGum merges Playground xyz’s APAC media business
These 5 Tech Giants Are Most Likely to Buy TikTok, According to M&A Experts