ViacomCBS’ advertising business fell 27% to $ 1.9 billion in the second quarter, as marketers pulled back during the coronavirus pandemic and golf programming was postponed. “We believe Q2 was the bottom [for advertising],” President and CEO Bob Bakish said. After bottoming in April, each month in the quarter showed sequential improvement. The scatter market held… Continue reading »
The post Pandemic Takes A 27% Bite Out Of ViacomCBS’ Q2 Ad Revenue appeared first on AdExchanger.
More Stories
Marketing Morsels: Hidden Valley Ranch, La-Z-Boy, Topps & More
Flashback: Jane Pauley and Deborah Norville Revisit Today’s 1989 Succession Drama
Ally Financial Revives ‘Banksgiving’ With A TikTok Twist