Exchanges actually paid their publishers on time more often than not during the height of the pandemic. It’s counterintuitive, but true, said Hanna Kassis, CEO and founder of OAREX, a company that helps finance publishers by purchasing their digital media and advertising receivables. The economic environment is brutal. For example, hundreds of ad tech companies… Continue reading »
The post Emergency Government Money Helped Ad Tech Companies Pay Their Bills During COVID-19 appeared first on AdExchanger.
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