Like the little engine that could, digital and programmatic ad spend will do better than expected in the second half of the year and beyond. According to revised stats from eMarketer, United States digital display spending will grow by almost 10% this year (vs. a prediction over the summer of just 6.2% growth), while overall… Continue reading »
The post EMarketer Revises Its Digital Ad Spend Forecast Upward (Yes, There’s Actually Some Good News) appeared first on AdExchanger.
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