November 27, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Apple TV+ Ad Cleverly Shows How Changing a Few Words Can Alter Everything About a Story

We journalists certainly know the power of a few words–and specifically how much a story can be changed by moving them around. Apple TV+ puts that truth to compelling effect in its newest ad from TBWA\Media Arts Lab, which highlights the subscription streaming service’s original programs. The spot writes out some rather humdrum concepts for…
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