Verizon Media is expanding its long-standing ad sales arrangement with Microsoft as the telecom giant’s ad-tech unit looks to solidify its footing in the marketplace. The telecom’s supply-side platform now represents display inventory for MSN and Outlook, adding to the video, search, native and Xbox inventory the ad-tech unit sells on behalf of Microsoft. After…
Adweek Feed
In a world where nearly everyone is always online, there is no offline.
More Stories
Pinterest Names Jason Fairchild GM Of Programmatic And Affiliate
Media industry responds to MediaWorks sale
Nielsen’s The Ref, But Its CEO Says Buying DV Is About Playing Offense