This article is sponsored by Publica. Traditional analog TV relied upon broadcast signals such as amplitude, phase and frequency to scale in the early days of television. It was this infrastructure, coupled with programming schedules, that enabled marketers to invest in TV media for the first time in 1941. Now, 80 years later, the TV… Continue reading »
The post Why The CTV Industry Must Focus On Infrastructure This Year appeared first on AdExchanger.
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